CORPORATISM - LOOKING GLASS NEWS | |
Med School Profs Attack Consumer Drug Marketing |
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by Brendan Coyne The New Standard Entered into the database on Monday, October 31st, 2005 @ 19:24:26 MST |
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A week away from federal hearings on drug-marketing practices, more
than 200 prominent medical academics signed on to a call for an end to pharmaceutical
industry advertising practices aimed directly at consumers. The action comes
amid growing concern among medical practitioners that direct-to-consumer marketing
of drug and medical services is undermining the integrity in health care. According to the statement, which was signed by professors at many of the nation's
most prestigious medical schools and former New England Journal of Medicine
editors, the drug industry spent over $4 billion advertising drugs last year.
In addition, pharmaceutical companies spend between $900 million and $1 billion
a year on medical education classes and showering medical school students with
gifts. Facing public and political pressure, the Pharmaceutical Research and Manufacturers
Association (PhRMA), the nation's largest drug company lobby, in August announced
voluntary marketing rules for member companies to adopt. The rules included
suggestions that firms submit television advertisements to the Food and Drug
Administration before release, that commercials state the health condition for
which the medicine being advertised is approved, and that advertisements "balance"
presentation of the risks and benefits of the marketed medication. But the 211 medical professionals who signed the statement are calling for
a moratorium on direct-to-consumer advertising or, at least, FDA regulation
of the practice. They warn that pharmaceutical companies cannot be trusted to
regulate their own marketing activities because they have an "inherent
and irredeemable financial conflict of interest, which drives them to exaggerate
the positive and minimize the negative qualities of their own products." Commercial Alert, a consumer advocacy group, will present the statement at
next week's FDA hearings. The group crafted the statement and recruited medical
school professors from Yale, Harvard, Johns Hopkins, Columbia and dozens of
other schools to sign on. |